The original Be Like Mike advertising campaign predates every basketball player at Sachem East or Sachem North, but a handful of Sachem’s finest student-athletes found themselves thrust into the basketball limelight thanks to Gatorade this past week.
As part of festivities for NBA All-Star Weekend in New York City, Gatorade relaunched a Be Like Mike campaign. It also marks the 50th anniversary of Gatorade.
Girls and boys varsity basketball players from Sachem East and Sachem North traveled to the city with coaches and athletic director Pete Blieberg on Friday afternoon to take part in a photo and video shoot with Gatorade. Blieberg had a connection with Gatorade and Sachem’s players were invited to tryout for potential appearances in digital advertisements.
Some players have been featured in Gatorade ads so far on Instagram and YouTube.
Sachem North’s Troy Kohn and Darius Townsend found themselves in Jordan Bulls regalia on Instagram, while Nick Morena and others can be seen dunking the ball in a YouTube video.
CLICK HERE to see the YouTube clip!
-Words by Chris R. Vaccaro