Alum brings marketing and fandom to Daytona

5If you know Louis Gregory, you know he’s a wheeler and dealer. He deals with name brands, influential figures in sports and entertainment, and finds a way to blend it all together flawlessly.

His latest adventure was at this year’s Daytona 500 where he was mingling with an Air Force General, entertainment luminaries and NASCAR team members and officials. Louis Gregory is everybody’s favorite Uncle Louie, as he says.

Uncle Louie was handing out Fat Boys CDs, Team Goldberg memorabilia and signing autographs for fans, all while sporting his Panic Switch Army gear. He works with the Fat Boys and Goldberg regularly and Panic Switch is his sponsor.

Always a strong presence on social media, the Orlando Sentinel crowd sourced an image he posted early in the day at Daytona.

“It was another great NASCAR experience,” he said. “Great seeing my buddy Rob Lopes from Dale Jr’s crew. Once again, NASCAR Official Jason Brownlow was a great host. Kevin Harvick’s manager Josh Jones took great care of me and I was happy spending time at the Panic Switch hauler handing out stickers and greeting fans.”

Goldberg will be signing autographs at the NASCAR race in Vegas at the Panic Switch Army Hauler next Sunday. He will unveil his Goldberg signature tee-shirt with Panic Switch, a deal Uncle Louie brokered.

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-Words by Chris R. Vaccaro